RootWell Parivaar

Meet the characters behind India's most honest superfoods

Two mascots, one mission — to bring Bihar's traditional superfoods to every home. Sattu Singh brings strength. Makhana Mama brings calm.

Sattu Singh — Bihar's original strongman mascotMakhana Mama — the wise elder of Mithila mascot

The Parivaar

Each character — one story, one superpower, one superfood.

Sattu Singh — Bihar's Original Strongman

Bihar's Original Strongman

Sattu Singh

"Whey chhodo bhai, Sattu pakdo!"

Born in a Bihari pind, raised on the banks of the Ganga — Sattu Singh is a fifth-generation wrestler who swears by one ritual: a tall glass of stone-ground Chana Sattu at sunrise. Long before whey protein hit Indian gyms, this is what powered the akhada. Twenty-two grams of plant protein, naturally cooling, kind to the gut.

22g Plant ProteinCooling for GutDiabetic-friendly

In their own words

  • Namaste! Mai hoon Sattu Singh 💪
  • Bihar ka asli protein — 100% desi taakat
  • Ek glass roz — taakat saari umar
  • Whey protein? Are bhai, dadaji kya pite the?
Makhana Mama — The Wise Elder of Mithila

The Wise Elder of Mithila

Makhana Mama

"Chips chhodo beta, Mama ko pakdo!"

Plucked from the lotus ponds of Mithila, Makhana Mama is calm, learned, and quietly mischievous. He's on a mission to retire your chips packet — every fox-nut he hand-pops carries protein, fiber, and a little bit of peace. Late-night cravings, meet your new best friend.

Hand-poppedHeart-healthyLate-night safe

In their own words

  • Pranaam beta 🙏
  • Chips ka packet rakho — Mama ka katora pakdo
  • Hand-popped, ghee-roasted, Mithila se seedha
  • Late night cravings? Makhana hai na — guilt-free!

More joining the Parivaar soon...

Jeera Jhansi ki Rani, Ajwain Auntyji, and the Triphala Trio — new characters from India's spice cabinet, coming to a screen near you.

Jeera Jhansi ki Rani

Coming soon

Ajwain Auntyji

Coming soon

Triphala Trio

Coming soon

Bring the Parivaar home

Sattu Singh or Makhana Mama — who's joining your kitchen first? Order the combo, save more.